When social signals started being used by search engines such as Google and Bing
for ranking popularity of websites, one common question was heard throughout the
blogosphere, “How do I keep track of the online popularity of my website?” Now, a
concrete answer has arrived to that question, in the form of the product known as
Social Metrics Pro.
The best part of using Social Metrics Pro is its simplicity. This is what makes it
possible for even the most amateur online marketer to use this tool and harness its
potential to gauge the online popularity of their website.
Social Metrics Pro is driven by a dashboard that keeps track of the social status
of the content on the website. The dashboard is simplified with a system of color
coding. Different colors indicate the relative popularity of the posts. Reds indicate
posts that are performing poorly on the social networks, while greens indicate
posts that are performing well on the social networks. As the poor performing
posts are worked upon, the reds turn into greens, which is a direct measure of the
improvement of the social signals of the website.
Social Metrics Pro also allows the optimizer to directly transfer the output into a
Microsoft Excel file. This can be used to further analyze the performance of the
website. These files are viewable on all spreadsheet processors.
The best part of Social Metrics Pro is that it is available as a plugin. Once installed, it
sits pretty on the taskbar of the browser, until it is called upon to perform its analysis.
The plugin works for any blog that has been created on WordPress, upwards of
Wordpress 3.2 version. Its access is also available through the admin dashboard of
Wordpress as well.
There are small features that help the newbie optimizer immensely. For instance,
the webmaster can choose to refresh their data. The frequency can be preset, which
helps to give an updated version of the social networking status of the blog at any
required time. The plugin begins performing as soon as it has been downloaded and
installed. Once installed, the plugin keeps on updating itself. There are free lifetime
updates provided with the plugin, and a dedicated technical support team helps
people with any issues that they might have.
Our final verdict is that Social Metrics Pro is a great tool for people who want to tap
into the potential of social signals to bring their website on the top of the search
engines. If you have any apprehensions about its functionality, you might put them to
rest as this is one of the easiest optimizing tools that we have come across. Try it out today!